1. Comprehensively develop high-quality agricultural products to become the best in the region.
2. Determinedly instruct farmers in the production of agricultural products in order to create high-quality and safe products that are in demand by consumers.
3. Promote Thai agricultural productivity for sustainable income and good quality of life.
4. Develop and improve every area for maximum benefits in order to generate revenue and profit for traders and the organization.
5. Develop and enhance the capacity of personnel inside the organization and entrepreneurs to have broad vision, high capabilities and good ethics.
6. Determinedly expand the domestic customer base into the international buyer’s market and become a commercial center for export.
7. Promote and develop the logistics system to achieve high efficiency to step forth into the regional and ASEAN level.
8. Expand into new customer bases such as hospitals, resorts and hotels.
9. Promote a conscience for nature and environmental conservation.
10. Cooperate with the public and private sectors in various projects to provide maximum benefits for farmers, buyers, sellers and consumers.